Many nonprofits assume that growing a major gift program requires constantly finding new wealthy prospects, but that approach can consume enormous amounts of time and energy.
Major gifts can transform a nonprofit's ability to expand programs, strengthen operations, and create lasting community impact. However, many organizations begin pursuing major donors before they have built the internal foundation required to manage
Fundraising advice is everywhere, and most nonprofit professionals have heard plenty of it throughout their careers
Nonprofit leaders spend a great deal of time listening to what donors say, but the deeper opportunity often lies in understanding what donors do not say directly